About Patrick Hedlund

Patrick Hedlund is a marketing MBA, whose recent experience includes serving as a media team supervisor at The Richards Group.  Patrick has played a key role in crafting strategy, and designing campaigns that significantly improved KPIs for agency brands, including: MD Anderson Cancer Center, On The Border, Go RVing, Mahindra Tractors, Firehouse Subs and Southern Methodist University.

Prior to his arrival at The Richards Group, Patrick spent more than 10 years gaining experience in advertising and business development.

Patrick is also an amateur wildlife photographer, outdoor enthusiast, and creator of the outdoor blog BeartoothAnthony.com.

Originally from Minnesota, Patrick lives in Dallas, TX with his wife, a science teacher, and their Chihuahua who aspires to rule the world.


Words to live by

Tell a story that persuades your audience, not only to buy, but to identify with your brand.

Brand Strategy

Creating a brand identity, and positioning it in a way that resonates with your audience.

Content Marketing

Crafting narratives that foster intrigue, and differentiate brands in a meaningful way.

Digital Advertising

Proven success with paid search, display and video campaigns.

Agency Experience

Years of experience working at the largest independent advertising agency in the United States.

Actionable Analytics

Drawing actionable insights from reporting, making efficient use of audience data.

Leadership Style

Leads as a respectful teacher, empowering others to make decisions and take ownership of their work.