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PATRICK HEDLUND

Patrick Hedlund is a marketing MBA, with over 15 years experience in digital advertising, analytics, marketing communications and performance marketing. As a performance marketing consultant, Patrick has served clients like Huskemaw Optics, Securly, H&K, PSE Archery and Best of the West. Prior to this experience, he served as a media team supervisor at The Richards Group. Patrick played a key role in crafting strategy, and designing campaigns that significantly improved KPIs for agency brands, including: MD Anderson Cancer Center, On The Border, Go RVing, Mahindra Tractors, Firehouse Subs and Southern Methodist University.

Prior to his arrival at The Richards Group, Patrick spent more than 10 years gaining experience in advertising and business development.

Patrick is also an amateur wildlife photographer and outdoor enthusiast.

Originally from Dallas, Texas, he now lives in Maryland with his wife and two sons.

Patrick_Hedlund

Words to live by

Tell a story that persuades your audience, not only to buy, but to identify with your brand.

Brand Strategy

Creating a brand identity, and positioning it in a way that resonates with your audience.

Content Marketing

Crafting narratives that foster intrigue, and differentiate brands in a meaningful way.

Digital Advertising

Proven success with paid search, display and video campaigns.

Agency Experience

Years of experience working at the largest independent advertising agency in the United States.

Actionable Analytics

Drawing actionable insights from reporting, making efficient use of audience data.

Leadership Style

Leads as a respectful teacher, empowering others to make decisions and take ownership of their work.